Women's wear designer with exceptional knowledge in soft dressing.
• Lead role in concept, design, and silhouette development. Work with senior management on ideas and theme development. Conduct research on current trends, fabrics, and colors from global markets.
• Develop the collection via hand sketching, acting as the point person for all styles from inception to final production, including fabric development, accessories, and overall fit. This requires constant communication with overseas factories, production teams, and tech designers.
• Proposed and implemented strategies to improve brand recognition, better store sell-throughs, and cost reduction in conjunction with interdepartmental efforts.